It was July 30, 2010 and I sat across from Mark LeBlanc, a business consultant and former National Speaker Association National president. He looked at me with his hound dog eyes and said, “You need to write a book. And you can do it next month” It wasn’t a suggestion. It was a “demandment.”
I stared back at him, thinking: I have no time. I have no money. I have no knowledge.
I had no time. I worked two part-time jobs and had three teenagers at home, one of whom I was homeschooling.
I had no money. We had a failing technology business. Later that year we would be filing for bankruptcy.
I had no knowledge. I didn’t know the first thing about self-publishing.
So with those thoughts swirling in my head, I said: “I think I can do that.”
I don’t know where those words came from, but if Mark thought I could do it, then I believed I could.
Three months later, I had self-published my first book, Small Talk Big Results: Chit Chat Your Way to Success. And now, three and half years later, have a total of 5 self-published books and one co-authored book published by McGraw Hill (Diane’s Amazon Author Page). I bring in passive income of about $1000/month from Amazon sales. And, the increased credibility has led to speaking engagements (and back-of-the-room book sales) and media interviews.
I learned that I didn’t need much time because I could use content I already created. Four of my books were originally blog posts and one was curriculum for a class. After the first book, I published my books in less than a week, including both print and ebook formats. For the last book, which I published only as a Kindle ebook, the total time was about 5 hours (and that including cutting and pasting content from my newsletters, writing an introduction and a conclusion, and formatting). For that first book, I carved out time from 5:15-6:15 AM Monday-Friday, about 20 hours total, to massage blog content and add a few chapters.
I learned that I didn’t need much money. My first book cost about $800 to self publish and that included buying a block of 10 ISBN numbers for $250, and hiring out editing, formatting for both print and ebooks, and cover design. Most of the subsequent books cost $30 or less because I did everything myself.
I learned that I didn’t need much knowledge. I still haven’t read a book on self-publishing. For the first book, I googled “how to self-publish” and learned as I went along.
If I can do it, you can do it.
You don’t need a lot of time. You don’t need a lot of money. You don’t need a lot of knowledge.
I can’t do anything about your time or money situation, but I can help with the knowledge, at least to give you an orientation to self-publishing, with a focus on ebooks.
Click here for a 2-page overview “Writing and Producing Ebooks for Speakers.” (applicable to non-professional speakers, too!)
And, then . . . Just do it!
Almost any presentation, even business presentations, can be enhanced by using personal stories to anchor your points. But, how do you recall and apply those personal stories? One technique is to look at photos, specifically photos of yourself and try to recall where you were at in life and/or the story behind the photo. Often one photo can result in multiple story ideas. In preparation for a workshop that I’m giving on Saturday, Storytelling for Business, I dug up my old photo albums (I’ve only digitized a few photos taken prior to 2001) and dug up some memories. The four photos above and their brief explanations below will give you a flavor for the concept. That, and you will see some of the very fashionable glasses that I’ve worn over the years!
Every face tells a story.
Age 11 I am in 5th grade and am about 10 years older than my brother. We are about to have a formal picture taken, probably at Kmart. My mother took lots of pictures. I think it was to preserve the fantasy of a happy family. My parents were not happy together. I would go to my basement room and tune out their arguments by playing my violin.
Themes: Fantasy vs. Reality, Tuning Out the Negative
Age 22 This picture was taken right before I left for my first day of work as an engineer for General Dynamics in San Diego. I look so young and innocent. I had no idea about the realities of being a woman in a male-dominated field. Or, how ill-prepared I was by college.
Themes: Being Different, Discrimination, Experience vs. Head Knowledge
Age 27 I became a full-time mother and homemaker, while at the same time building an Amway business with my husband. We were going to be rich and have perfect children. I became an invisible woman—my husband’s wife and my children’s mother.
Themes: Managing Multiple Priorities, Identity Crisis, Unrealistic Dreams
Age 48 This is my first photo for my professional speaking business. I didn’t have much money to spend because our technology business wasn’t doing well. At the end of the year, we had declared bankruptcy. I smiled to hide the pain.
Themes: Starting a business on a Shoestring, Dealing with Loss, Rising from the Ashes
Need a story to anchor your point? Try looking at some pictures!
Maybe you just need to post regularly and give it time. Of course, there are other things you can do to improve your blog views (like writing interesting content), but regularly posting is a biggie.
The above screen shot shows my monthly blog view stats from November 2009, when I started blogging, through August 2011 (22 months). In that time frame, I made 85 blog posts, which averages out to about one post every 8 days.
The first year looks pretty dismal, but as you can see, things started picking up! Last month, my blog had more views in that one month than it did the entire first year.
What have you found, aside from posting regularly, that has helped your blog’s view stats?
Earlier this week, I sent out an email to the presidents of several local Rotary Clubs, offering to speak (for free) at a meeting. I’ve received several positive responses and have already booked a few dates.
However, my one and only “rejection” email rubbed me the wrong way.
Below I share:
- The email offer I sent
- The email rejection I received
- 10 tips on writing a good rejection email/letter
- How I would have written the rejection email
- And, for people who are really curious, my response to the rejection email
Maybe you want to write the next great American Novel. Maybe you want to write a book to gain credibility in your field. Or, maybe you just want to write down a family member’s stories so that future generations will not forget. You can do all that and more by self-publishing!
In preparation for a short educational presentation on self-publishing that I am giving on Saturday for the District 6 Toastmasters Spring Convention, I prepared a 3-page handout:
The handout gives some facts (like only 1-2% of manuscripts are accepted by traditional publishers), some ideas (why, what and how) and a page of resources with links!
I’ve blogged before on my self-publishing experience:
Self-publishing continues to evolve and become less expensive (although there are plenty of expensive options even in self-publishing) and easier (although the choices multiply!). Here’s to self-expression through self-publishing!