So, do those words inspire you to come up with innovative ideas?
More likely, they inspire brain-freeze. Brain-freeze is a survival instinct that our brains go into when forced to do something that could be dangerous. A once-a-year, off-site brainstorming session led by a big-wig screams “DANGER” to our brains.
As Stevie Ray pointed out in his column “Brainstorming: Death to Innovation” in the Dec. 1 issue of the Minneapolis-St. Paul Business Journal, “The brain is much more interested in keeping us alive than in finding better ways of doing things.” So, if your organization “does” brainstorming as a once-in-a-while special event, you probably are wasting your time.
Good concept. Poor execution.
Is your organization doing any of these brainstorm-killers? Six Sure-Fire Ways to Kill a Brainstorm
I’ll do a post later on “Better Brainstorming,” but I’d love to hear from you.
Have you experienced effective brainstorming? What have you seen work?